“We cannot direct the wind, but we can adjust the sails”
At Zephyr Investment Management, we believe that a focus on managing downside risks is essential to your long-term financial security. We believe the upside will take care of itself and the real value of investment management is generated by limiting the downside.
When it comes to investing, each business cycle proceeds with stealth, moving from expansion to contraction seamlessly. Various economic activities of the cycle have their own momentum, and they have carried many investors along the changing tides from market euphoria to financial despair. Our proprietary Business Cycle Asset Managementis designed to capitalize on all stages of the economic cycle and successfully navigate the winds of change.
Here is a graphic illustration of the economic (a.k.a business) cycle:
Once your portfolio is implemented, we constantly examine the inner workings of the economy and the markets, monitoring the investments in your account to reduce potential risk. As market shifts occur, we proactively adjust your portfolio to monitor downside risk, always keeping a constant eye toward your long-term financial goals.
All investing involves risk including the potential loss of principal. No investment strategy can guarantee a profit or protect against loss in periods of declining values. Past performance is no guarantee of future results