Zephyr Blog

After two solid years of strong returns, equity markets are currently experiencing a significant downfall in 2022. While it’s always possible equity markets could turn upward quickly, an equity downturn experience can leave an extensive impact on the psyche of even the most seasoned of investors and consequently impact how they manage their money. During downturns, some investors become too traumatized to put their cash to work in the markets. Others can react by aggressively day trading and making rash investment decisions.  Neither of these behaviors are beneficial for long-term financial success. Mitigating (i.e. reducing) the downside by using risk management techniques, like we do in  Zephyr’s Managed Portfolios, is key in times like theseto help avoid the traumatization and rash decisions that can come with a equity downturn experience. Not only can this greatly reduce the stress on an investors psyche, it could also helps investors with their long-term financial success. Click here to read more

Market volatility is a part of the investment experience and seasoned investors understand that acting emotionally can be more harmful than helpful. It is always appropriate to understand and prepare for market volatility and downturns, even when markets are going up. Investors should not let market movements force them to lose focus.  A knowledgable investor understands that makets go up but they also can go down. Click here to read the full article